Mazda MX-5 Achieves Another Milestone as Production Reaches 900,000 Units

The world's most popular roadster model ever, the Mazda MX-5 (also known as Roadster in Japan and Miata in North America), is celebrating yet another milestone in its enviable history as total production reached 900,000 units on February 4, 2011. This latest milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989.

The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000, with the record being updated when sales passed the 700,000 and, later, 800,000 mark. Mazda is currently reapplying to Guinness World Records to have the record updated to 900,000 units.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup, and from the looks of it, this isn't going to change soon with the Japanese firm planning to further develop the model.

"As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5," said Mazda's executive officer in charge of development, Seita Kanai. "We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

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Door Handle Issue Prompts Recall of 281,000 Ford F-150s

A recall has been put out for certain 2009-2010 model year Ford F-150s built from January 18, 2008, through November 30, 2009, because of a potential problem with the interior door handles. More specifically, the U.S. National Highway Traffic Safety Administration [NHTSA] said that the interior door handle spring may fracture during normal usage resulting in insufficient spring force to return the handle to the fully stowed position.

"In the event of a side impact crash, the door handle spring can fail causing the door latch to open," the government safety agency said in a filling. Ford said that as of January 21, 2011, there are no reports of accidents or injuries related to this condition.

Owners of the affected F-150 models will be notified about the recall that is expected to on or about February 14, 2011.

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Door Handle Issue Prompts Recall of 281,000 Ford F-150s

A recall has been put out for certain 2009-2010 model year Ford F-150s built from January 18, 2008, through November 30, 2009, because of a potential problem with the interior door handles. More specifically, the U.S. National Highway Traffic Safety Administration [NHTSA] said that the interior door handle spring may fracture during normal usage resulting in insufficient spring force to return the handle to the fully stowed position.

"In the event of a side impact crash, the door handle spring can fail causing the door latch to open," the government safety agency said in a filling. Ford said that as of January 21, 2011, there are no reports of accidents or injuries related to this condition.

Owners of the affected F-150 models will be notified about the recall that is expected to on or about February 14, 2011.

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BMW M Car Sales Increase by More than 14 Percent in 2010

Sales of BMW's M car series continue to sprout as the Bavarian company's performance division concluded the 2010 business year with a 14.2 percent increase to 16,967 units, despite the phase out of the V10-powered M5 and M6 models.

The M brand's most popular model remained the M3 with 5,729 units of the coupe, 2,544 units of the Convertible and 1,843 Saloons. Worldwide sales of the newly introduced all-wheel drive X5 M and X6 M totaled 2,778 and 3,082 respectively.

The USA was once again the most important single market in 2010 for the performance brand with overall BMW M car sales up by more than 6 percent to 6,821 units. As before, the number two sales region was the German domestic market with sales of 1,716 cars, followed by Britain and Northern Ireland with 1,264 units.

BMW M's division saw its most dynamic growth in China where sales rose by 355 percent to 1,088 units, making the country the fourth-strongest market for the brand. Significant gains were also registered in Brazil (+ 237 percent) and Russia (+ 104 percent).

The German company said that it also recorded a 1 percent increase in sales of the M Sport packages, with 138,800 units in 2010. The main market for M Sport packages was Britain and Northern Ireland, followed by Germany and the USA. The was also a significant jump in the demand for the firm's Individual program, with 24,155 options being ordered in 2010, an increase of 47 percent over 2009.

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BMW M Car Sales Increase by More than 14 Percent in 2010

Sales of BMW's M car series continue to sprout as the Bavarian company's performance division concluded the 2010 business year with a 14.2 percent increase to 16,967 units, despite the phase out of the V10-powered M5 and M6 models.

The M brand's most popular model remained the M3 with 5,729 units of the coupe, 2,544 units of the Convertible and 1,843 Saloons. Worldwide sales of the newly introduced all-wheel drive X5 M and X6 M totaled 2,778 and 3,082 respectively.

The USA was once again the most important single market in 2010 for the performance brand with overall BMW M car sales up by more than 6 percent to 6,821 units. As before, the number two sales region was the German domestic market with sales of 1,716 cars, followed by Britain and Northern Ireland with 1,264 units.

BMW M's division saw its most dynamic growth in China where sales rose by 355 percent to 1,088 units, making the country the fourth-strongest market for the brand. Significant gains were also registered in Brazil (+ 237 percent) and Russia (+ 104 percent).

The German company said that it also recorded a 1 percent increase in sales of the M Sport packages, with 138,800 units in 2010. The main market for M Sport packages was Britain and Northern Ireland, followed by Germany and the USA. The was also a significant jump in the demand for the firm's Individual program, with 24,155 options being ordered in 2010, an increase of 47 percent over 2009.

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The Upgradeable Car: A Software Influenced Future for the Auto Industry

As an automotive blogger that also works in the IT industry, I feel I have a somewhat unique perspective on in-car technology. Whereas a new car may have a three to five year buffer between upgrades and replacement models, for electronic devices such as mobile phones and computers it's more like six to eighteen months.

This brings up an interesting conundrum: what to do when the sat nav or Bluetooth devices in your car age more quickly than the car itself? Few people this side of Dhiaa Al-Essa can afford to replace their car every six months, so the answer - to automakers at least - is to do the same as software companies: roll out upgrades.

It could be something as simple as the dealership checking your oil and tire pressure remotely to recalibrating the transmission or updating the car's sat nav system. San Francisco based Cisco Systems has even constructed an experimental dashboard out of LCD panels that acts as a giant touch screen: driver's can drag and drop instruments, personalize the look and feel of said instruments and add new functions such as g-force meters.

The obsolescent of in-car technology is becoming more and more of a concern, especially in the light that market research firm R. L. Polk reveals that many of us are keeping our cars for up to 9 years. Advances in computing technology in our car's ECUs and other systems are also bound to cause headaches for automakers in the future.

As Dirk Schlesinger, a senior director in Cisco’s Internet business solutions group explains, "Complexity is killing the industry. We can’t change the silicon fast enough."

Software updates, a common enough occurrence when your car is taken in for a service in this day and age, may soon be rolled out automatically and via the internet or satellite, like they are for computer software.

In the words of Dave Evans, Cisco’s chief futurist: “The car is becoming the most sophisticated piece of computer equipment you own.”

That's as good as maybe, but with technology such as Ford AppLink giving its drivers access to Pandora or Twitter from behind the wheel or GM / Mercedes-Benz's OnStar and Mbrace systems allowing remote support for driver's and their vehicles, one thing is for sure: the future is closer than we think.

By Tristan Hankins

Source: NY Times

The Upgradeable Car: A Software Influenced Future for the Auto Industry

As an automotive blogger that also works in the IT industry, I feel I have a somewhat unique perspective on in-car technology. Whereas a new car may have a three to five year buffer between upgrades and replacement models, for electronic devices such as mobile phones and computers it's more like six to eighteen months.

This brings up an interesting conundrum: what to do when the sat nav or Bluetooth devices in your car age more quickly than the car itself? Few people this side of Dhiaa Al-Essa can afford to replace their car every six months, so the answer - to automakers at least - is to do the same as software companies: roll out upgrades.

It could be something as simple as the dealership checking your oil and tire pressure remotely to recalibrating the transmission or updating the car's sat nav system. San Francisco based Cisco Systems has even constructed an experimental dashboard out of LCD panels that acts as a giant touch screen: driver's can drag and drop instruments, personalize the look and feel of said instruments and add new functions such as g-force meters.

The obsolescent of in-car technology is becoming more and more of a concern, especially in the light that market research firm R. L. Polk reveals that many of us are keeping our cars for up to 9 years. Advances in computing technology in our car's ECUs and other systems are also bound to cause headaches for automakers in the future.

As Dirk Schlesinger, a senior director in Cisco’s Internet business solutions group explains, "Complexity is killing the industry. We can’t change the silicon fast enough."

Software updates, a common enough occurrence when your car is taken in for a service in this day and age, may soon be rolled out automatically and via the internet or satellite, like they are for computer software.

In the words of Dave Evans, Cisco’s chief futurist: “The car is becoming the most sophisticated piece of computer equipment you own.”

That's as good as maybe, but with technology such as Ford AppLink giving its drivers access to Pandora or Twitter from behind the wheel or GM / Mercedes-Benz's OnStar and Mbrace systems allowing remote support for driver's and their vehicles, one thing is for sure: the future is closer than we think.

By Tristan Hankins

Source: NY Times