Never mind that cars are frustrated Department of English aristocracy, read out the names of the time, most people would be excited - just like shining jewels in the Emerald, although no aggressive market impact, but a symbol of exquisite technique and elegance the identity of the British Department of cars in the car never really fallen out of favor over people's minds, let alone such as the MINI is not no love, goblins, or, as the Roewe that a gentleman of the People First emerging.
Bentley and Rolls-Royce: The lure of celebrity in the name of art
Bentley and Rolls-Royce car standard has a pair of wings, a symbol of speed and freedom at the same time, "B" and "R" of these two identity "Bentley" and "Rolls Royce" of the letters cents no doubt become a totem of fans hearts forever.
Since the first Rolls-Royce, a Bentley and the date of birth, their names were included in the ranks of the car of the Acura. In 2003, Bentley and Rolls-Royce officially belong to Germany's Volkswagen and BMW. At the same time positioning in the market, Bentley and Rolls-Royce has also made a subdivision.
Greater emphasis on driving pleasure of the English-style luxury Bentley to focus on those of young group of young wealthy, in the same time not forgetting the luxury to maximize stress the excellent racing tradition, outstanding performance and thunderous power.
The Rolls-Royce would be even more to win back a rich man who used to sit in their hearts. It is with the perfect quality of mission is the most traditional British classic repairer process, Snob temperament and the high price of it destined to only be very few people owned.
Fortunately, there are means to spend endless luxury of the rich, and perhaps that is what we do not worry too much about Bentley and Rolls-Royce will be a day of historical reasons. Facts have proved that China's rapid economic development, so that the two British car brands have excited the Department of reasons.
Since last year, China replaced Japan as the third largest market for Rolls-Royce. Last year, Rolls-Royce in China's market rose by 60%, sales in 2002 to 2005 the total sales volume; this year's production plans have been fully booked in 2008, the amount that can be scheduled to running out.
China's huge potential market has not only to attract top fashion brands, may I ask, what better than a Bentley or a Rolls-Royce worth reflects the masters of it? Clearly, the top car brands will be more able to meet the desire of the rich, not to mention that they not only spend money to buy a car, but also works of art.
Land Rover and MINI: the original Wild VS Fashion Wizard
English department car's name is always connected to a legend. Even after the fate of easy to master, nor change the English department's share of cars bones persist and integrity.
As the Land Rover's green cars marked "LAND-ROVER", as it gives the impression that "staunch", was in agriculture, once-invincible military Land Rover, from the current one, it seems quite too introverted of. Land Rover only in the intense, the reality of market competition to make changes in order to move on.
However, with the bottoming and other favorable tariff policy, the import of luxury SUV in the country has shown rapid development momentum. As China's largest import SUV, Land Rover sales in the first half of the total in China for the 2539, with the increase compared to same period last year 63%.
If we say that Land Rover is born and made for men, then the MINI is no doubt that all women dream of their own cars. Would like to thank BMW, MINI once again to shine. Price of about 300,000 is sufficient to buy a spacious atmosphere, high-class cars. However, MINI is more than just a car? It is simply chasing a dream of many young people.
In 2006, MINI sales in mainland China is 1200, growth of 145%; the first half of this year, MINI sales in mainland China has reached 131% year on year growth, a total of 776 sold. It can be predicted, MINI popular in China, the next few years will only increase the degree.
MINI status quo by making people realize: the British Department of cars like the sea treasures, explore the event of outstanding persons, connoisseurs and businessmen, they will again become hot.
Jaguar and Roewe: patiently cultivating Chinese gentleman
In contrast, Jaguar had looked very awkward position, at least in 2004, years after entering the Chinese market, the Jaguar by addition to cold, or cold. In China, be able to afford this level of car people would rather buy a BMW would be.
In most Chinese people's understanding of the car are very limited circumstances, eager to admire, and by car to win the admiration of people, apparently including women and children selected for the car brand, rather than the Jaguar.
Until 2007, Jaguar was just gaining momentum in the China market. Throughout the first half, total Jaguar sales in China reached 458, and only in a single month sales in June on the breakthrough 90, compared with the same period last year jumped 84%.
The reality is cause for optimism: the Chinese people become increasingly aware that the real Famous does not depend on well-known terms. No amount of money may not be able to Zachu grade.
In more middle class people's eyes, taste is a direct correlation with money to lose. Because a brand new car through the waves out of the Department of English, it is Roewe 750.
Some people say that although the Roewe 750 has inherited the British system car style, but the price is 20 tens of thousands of British cars have always been expensive and worth inconsistent. However, the fact that - Roewe 750 with more PFP price so that more Chinese consumers to experience up close the charm of the British department vehicles. This is commendable, because the Roewe will play the one who is not being optimistic about the "gentleman card", followed by a deep understanding of the automotive customers in China to talk about "a gentleman's touch" is really very risky, and good Roewe success.
From the market now, four months, sales break million, it seems there is no reason to question that one day, "Roewe" will become China's emerging middle class population of the beloved's name, its mission is to make people buy a car at the same time, acceptance A new way of life.
See United Kingdom Department of the car every hero in the now struggling to make moves, both insist on self, or the brave ice, are enough to make us feel shock. As they marked the wings of cars, like the British system has hit the big time car, that is, only Phoenix, bathed in fire and rebirth.
